Canal du Midi

Call for projects launched by Voies Navigables de France and the members of the Entente who wished to launch a range of merchandise inspired by the Canal du Midi (a water canal in south of France). The objective is to create a contemporary illustration and pattern reflecting its characteristics and its values.

 

The creation of this graphic universe involves several challenges, including: the transcription of the brand and its positioning, finding a balance between nature, heritage, and tourism, developing a product strategy suitable for various target audiences, and taking contemporary trends into account.