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Canal du Midi

Call for projects launched by Voies Navigables de France and the members of the Entente who wished to launch a range of merchandise inspired by the Canal du Midi (a water canal in south of France). The objective is to create a contemporary illustration and pattern reflecting its characteristics and its values.

 

The creation of this graphic universe involves several challenges, including: the transcription of the brand and its positioning, finding a balance between nature, heritage, and tourism, developing a product strategy suitable for various target audiences, and taking contemporary trends into account.

Category

Poster

Tourism

Merchandising

Year

2024

illustration canal du midi, travel, tourism
focus illustration canal du midi, travel, tourism
focus illustration canal du midi, travel, tourism
focus illustration canal du midi, travel, tourism
illustration canal du midi, travel, tourism
focus illustration canal du midi, travel, tourism
focus illustration canal du midi, travel, tourism

Process

sketches pattern canal du midi, travel, tourism
sketches pattern canal du midi, travel, tourism
sketches pattern canal du midi, travel, tourism
sketches pattern canal du midi, travel, tourism

Pattern

sketches pattern canal du midi, travel, tourism

The Beautiful Escape

illustration canal du midi, travel, tourism
illustration pattern canal du midi, travel, tourism
illustration merchandising bottle canal du midi, travel, tourism
illustration merchandising tote bag, tote bag, canal du midi, travel, tourism
illustration pattern canal du midi, travel, tourism
merchandising tote bag canal du midi, tote bag, travel, tourism
merchandising towels canal du midi, towels, travel, tourism

Mockups

merchandising notebook canal du midi, notebook, stationery, travel, tourism
merchandising canal du midi, bob hat, travel, tourism
merchandising canal du midi, postal card, notebook, stationery, travel, tourism
merchandising canal du midi, socks pattern, travel, tourism
merchandising canal du midi, t-shirt design on girl, travel, tourism
merchandising canal du midi, soap packaging, travel, tourism
merchandising canal du midi, perfume diffuser, travel, tourism
merchandising canal du midi, soap label, travel, tourism
merchandising canal du midi, soap label, travel, tourism
merchandising canal du midi, coffee packaging design, travel, tourism
merchandising canal du midi, chocolate packaging design, travel tourism
merchandising canal du midi, jam label design, travel, tourism
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